Dean
Co-founder, THE REAL DEAL. Cape Town.
Dean leads product, content and brand at THE REAL DEAL and writes its shopping guides and deal explainers. Before THE REAL DEAL he worked in institutional finance and trading, and he has built and sold digital businesses in South Africa. The guides apply the same habit to retail that trading applies to markets: check the price against the market before you believe the ticket.
What Dean writes
Buying guides by category (sport, electronics, fashion, beauty, home, DIY, outdoor, baby, watches), deal explainers on how South African promotions work, and store guides for the retailers we track. Every guide carries a review date, cites retailer policy pages and the Consumer Protection Act, and shows live deals from the shops we track alongside the text. Read them on the shopping guides page.
How to reach Dean
Last reviewed 6 November 2026.